Why Mobile Marketing is Necessary

WHAT IS MOBILE MARKETING?

Mobile Marketing Association says: “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity for them.

Mobile marketing tactics are mainly SMS and MMS, Mobile Web, Native or Web-based Applications development, Mobile Advertising, In-Game Mobile Advertising.

WHY COMPANIES HAVE TO CONSIDER MOBILE MARKETING