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Archive for the ‘New Media Marketing’ Category

Still Think Social Networking is Just a Trend?

In the below picture, some data about the growth of Social Networking.

From a marketing point of view, What Does This Mean?
Companies’ communication strategies have to be rethought because of market evolution and consequent changing in consumer behaviors, especially in new media such as Internet and Social Networks. They have to fine new ways to attract the active attention of their audience.

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Why Mobile Marketing is Necessary

14 marzo 2010 2 commenti

WHAT IS MOBILE MARKETING?

Mobile Marketing Association says: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing allows for a meaningful, personal, and long lasting dialogue with customers, driving engagement with brands and enhancing affinity for them.

Mobile marketing tactics are mainly SMS and MMS, Mobile Web, Native or Web-based Applications development, Mobile Advertising, In-Game Mobile Advertising.

WHY COMPANIES HAVE TO CONSIDER MOBILE MARKETING

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